Branding becomes more and more important in these days. The whole branding work expands from logo, site, stationary to interior design and Upstair Hotel is a great example.
In the summer of 2018, an exceptional hotel featuring a jet black façade and a powerful yellow ‘U’ as an iconic accent has opened near the beach in the heart of the ‘Queen of the Seaside Resorts’. It offers a home to unconventional travellers, inspired by the bustling city that surrounds it.
The holiday group C-Hotels created this new urban hotel concept at the end of an extensive creative branding process, with aspirations that went far beyond the development of the visual brand identity. The architecture, the interiors, the materials and styles used, were all subjected to the minutest evaluation before being selected, and were then transformed into one powerful, unified hotel concept.
Behind the hotel’s stately black façade lies a playful, urban world. An interior full of wood, metal, concrete, green accents and bold typography immediately surrounds you as you walk into the lobby. The interior concept permeates each and every floor of the Upstairs Hotel. Its 96 renovated rooms makes it one of the largest hotels in Ostend. The characteristic visual style leaves its mark in every room. From the handmade neon-quotes to clothes hangers with cheerful greetings.
Designed by skinn branding agency