The perfect design of a coffee shop requires a complex understanding of the concept of your brand and what you wish it to promote on the market. In order to make your coffee shop look extremely appealing for your targeted audience in order to engage them in your business and boost your sales, you need to carefully plan the interior design of your coffee shop to create a cozy and comfortable environment which your customers are going to love to spend time in.
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How will Italy, a country steeped in coffee culture, respond to the world’s largest coffee chain - Starbucks’s first store? Met with skepticism by many Italians, who revel in the perfect espresso and have deep connections with their local coffee shops, the company had a lot to live up to. But apparently, Starbucks did a very good job for their Milan store and create a space that is much more than the average Starbucks you’ve ever seen.