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13 January 2019 / / Commercial

How will Italy, a country steeped in coffee culture, respond to the world’s largest coffee chain - Starbucks’s first store? Met with skepticism by many Italians, who revel in the perfect espresso and have deep connections with their local coffee shops, the company had a lot to live up to. But apparently, Starbucks did a very good job for their Milan store and create a space that is much more than the average Starbucks you’ve ever seen.